Digital Marketing
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to target audiences. It encompasses a wide range of strategies and tactics aimed at engaging customers online and driving measurable results.
Digital marketing refers to the use of digital strategies, channels and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing techniques that leverage digital platforms, such as websites, search engines, social media, email, mobile apps, and other digital channels, to connect with customers and drive desired outcomes, such as brand awareness, customer engagement, lead generation, and sales.
Full-Fledged Digital Marketing Syllabus
Digital Marketing
* What is Digital Marketing?
* Traditional Marketing vs. Digital Marketing
* Components of Digital Marketing
* Digital Marketing Channels
* Trends and the Future of Digital Marketing
Website Planning and Creation
* Understanding Internet, Domain, Hosting
* Planning a Website (Purpose, Goals, Target Audience)
* WordPress Basics (Themes, Plugins, Customization)
* Responsive Web Design and User Experience (UX)
* Landing Pages and Conversion Focus
Search Engine Optimization (SEO)
* Introduction to SEO
* Types of SEO (On-Page, Off-Page, Technical)
* Keyword Research Techniques (Tools: SEMrush, Ubersuggest)
* SEO Content Writing
* Link Building Strategies
* Local SEO Optimization
* Google Algorithm Updates
* SEO Audit and Reporting
Search Engine Marketing (SEM/Paid Advertising)
* Introduction to Paid Marketing
* Google Ads Platform Overview
* Search Ads, Display Ads, Shopping Ads, Video Ads
* Bidding Strategies and Budget Management
* Conversion Tracking and Measurement
* Remarketing and Retargeting Campaigns
Social Media Marketing (SMM)
* Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest)
* Creating a Content Calendar
* Paid Advertising on Social Media
* Social Media Engagement and Growth Strategies
* Influencer Marketing Basics
* Analytics and Reporting for Social Media
Email Marketing
* Introduction to Email Marketing
* Building and Segmenting Email Lists
* Crafting Effective Email Campaigns
* Automation and Drip Campaigns
* A/B Testing and Optimization
* Understanding Email Deliverability
* GDPR Compliance
Content Marketing
* Importance of Content in Digital Marketing
* Content Strategy and Planning
* Types of Content (Blogs, E-books, Webinars, Infographics)
* Copywriting vs Content Writing
* Content Distribution Channels
* Content Marketing KPIs and ROI Measurement
E-commerce Marketing
* Introduction to E-commerce Platforms (Shopify, WooCommerce)
* Product Page SEO
* E-commerce Paid Campaigns (Google Shopping, Facebook Catalogs)
* Upselling and Cross-selling Techniques
* Cart Abandonment Recovery Strategies
* Affiliate Marketing for E-commerce
Web Analytics
* Introduction to Web Analytics
* Setting up Google Analytics 4
* Setting up Google Tag Manager
* Goal Setting and Conversion Tracking
* Event Tracking
* UTM Parameters and Campaign Tracking
* Reporting and Insights for Decision Making
Blogging, AdSense & Affiliate Marketing
* *Blogging Fundamentals*
* Why Blogging is Crucial for Digital Presence
* Choosing the Right Niche for Blogging
* Setting up a Blog (WordPress, Hosting, Domain Setup)
* Blog Structure: Categories, Tags, and SEO Optimization
* Writing High-Quality SEO-Optimized Content
* Content Planning: Keyword Research and Topic Clusters
* Building a Blogging Calendar
Google AdSense Monetization
* Introduction to Google AdSense
* Setting Up AdSense Account and Approval Tips
* Placement Strategies for Higher CTR (Click-Through Rate)
* Best Practices to Avoid Policy Violations
* Revenue Optimization Techniques for AdSense
* Alternatives to AdSense (Media.net, Ezoic)
Affiliate Marketing
* Understanding the Affiliate Business Model
* Selecting Profitable Affiliate Programs (Amazon Associates, CJ, ShareASale, Impact)
* Integrating Affiliate Links Strategically into Blogs
* Writing Affiliate Product Reviews and Comparison Posts
* Tracking Affiliate Performance and ROI
* Legal Compliance and Disclosure for Affiliates
Tools Covered: Google AdSense, SEMrush/Ahrefs for Blog SEO, Grammarly, Canva, Bitly for link shortening, Affiliate Management Dashboards
Online Reputation Management (ORM)
* Introduction to ORM
* Handling Negative Comments/Reviews
* Building Positive Brand Reputation
* ORM Tools and Software
Mobile Marketing
* Importance of Mobile Marketing
* App Store Optimization (ASO)
* Mobile Ads Strategies
* SMS and Push Notification Campaigns
* Mobile User Behavior Analysis
AI and Automation in Digital Marketing
* Introduction to AI in Marketing
* Using Chatbots for Lead Generation
* Marketing Automation Tools (HubSpot, Marketo)
* Predictive Analytics and Customer Insights
Career Preparation
* Resume and Portfolio Building
* Preparing for Job Interviews
* Freelancing vs Full-time Jobs
* How to Pitch Clients for Projects
* Building Your Personal Brand Online
Certifications Preparation (Optional)
* Google Ads Certification
* Google Analytics Certification
* HubSpot Content Marketing Certification
* Facebook Blueprint Certification
What if I miss one (or) more class?
No need to worry about the classes you missed. We will definitely guide you by having optional classes or by having classes with other batches with the same topic you missed previous classes.
Who is my instructor?
IT professionals who have strong knowledge in technical know how to convey things with the real-time example. Even a layman could understand the concepts which given by our experts.
What are the modes of training offered for this course?
We offer this course in “Live Instructor-Led Online Training” mode. Through this way you won’t mess anything in your real-life schedule. You will be shared with live meeting access while your session starts.
What are the system requirements to work?
Minimum 2GB RAM and i3 processor is required
Can I attend a demo session?
You can get a sample class recording to ensure you are in right place. We ensure you will be getting complete worth of your money by assigning a best instructor in that technology.
How about group discounts (or) corporate training for our team?
We are absolutely loved to talk in-person about group training (or) corporate training. So, please get in touch with our team through “Quick Enquiry”, “Live Chat” or “Request Call-back” channels.
Where do Our Online learners and Trainer’s come from
We are providing online training, One-to-One training with the help of experts. Our learners and trainers are frequently coming from different countries like USA, India, UK, Australia, New Zealand, Canada and UAE. To specify in cities London, Bangalore, California, New York, Pune, Mumbai, Chennai, New Delhi, San Francisco, New Jersey, Texas, Florida, Kolkata, Gurgaon, Berlin and Hyderabad among many.
I have more queries?
If you want to know More Details about Online Training Please Contact us. Or you can share your quires through hr@jobmasterss.com Estimated turnaround time will be 24 hours for mails.
Industry-Aligned Curriculum
Co-created with product leaders from top companies to match real-world demands.
Hands-On Projects
Build real product strategies, mockups, and roadmaps to showcase in your portfolio.
Expert Mentorship
Learn directly from experienced product managers and get personalized guidance.
Flexible Online Format
Attend live instructor-led sessions or learn at your own pace with recorded modules.
Job-Oriented Learning
Includes interview prep, resume reviews, and mock interviews tailored for PM roles.
Certification Support
Gain a course completion certificate and get support to crack certifications
Contact us
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- Learning strategies that are appropriate and tailored to your company’s requirements.
- Live projects guided by instructors are a characteristic of the virtual learning environment.
- The curriculum includes of full-day lectures, practical exercises, and case studies.
Got more questions?
Talk to our team directly. A program advisor will get in touch with you shortly.
We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.